Data Science When Correlation is Better than Causation A heuristic approach for using correlations to inform decisions
Data Analysis The best way to calculate Customer Lifetime Value for Ecommerce Understanding what Customer Lifetime Value is, why it's a useful metric, and how to compute it.
Data Analysis One question to make your data project 10x more valuable Make sure your data analysis is actionable by asking this one question before getting started.
Data Science How to choose an attribution model, advice from a data scientist The data-driven way to choose an attribution model
When good data analyses fail to deliver the results you expect A cautionary tale of a data analysis, a dashboard, and a huge waste of resourcesAny good data analyst will spend their days asking “What action (X) impacts my bottom line (Y)?” We explore the data and rigorously test each hypothesis. When we finally discover that X influences Y, we run
Star Schema is Set Up for Failure We interviewed our CEO/co-founder (and ex-Data Engineer) about why star schemas are doomed from the start What is star schema?Star schema is the most common approach to data modeling — primarily made up of fact and dimension tables. Why you need data modeling Your company has a lot of
