An overview of product analytics, why it's important, and what kinds of data analysis you can do with it.

Data analytics has redefined every aspect of marketing, from big data and personalized ads to product packaging and storefronts.

What are the practical differences between a data lake and a data warehouse? Which solution is appropriate for your needs?

Customer 360 is a term you’ve probably heard in marketing circles. It’s become an extremely important building block for companies that want to truly understand their customers and the customer journey. But what exactly does Customer 360 mean? Put simply, a Customer 360 provides your team with a

The modern data stack offers us a ton of information about our marketing efforts, sales channels, customer data, campaigns, and much more. But what’s missing? For most tools, the answer is a metrics layer. It’s essential that your employees all have access to the same information. Many large

An intro to Business Analytics, with a clear definition and practical examples of how to use Business Analytics to make data-driven decisions.

Learn the basics of Data Standardization, with a clear definition and examples of how Data Standardization makes it easier to leverage your data.

An introduction to Big Data Analytics, with a clear definition and practical examples of how Big Data can be used to benefit your business.

Learn the details about Self-Service Analytics, with a clear definition and an explanation of the advantages (many) and disadvantages (few).

Identity resolution is a business process that collects and compiles your customer behavior to create a customer profile. With this profile in hand, your team can better serve, understand, and market to your customer base.

An introduction to Master Data Management, the practice of creating and maintaining a single, unified source of data for a business or enterprise.

Lessons learned from four companies' experience with their transition to self-service analytics.