Data Analysis What's missing from the Amplitude and Snowflake partnership Amplitude and Snowflake's partnership is a great first pass at warehouse-powered data analytics. However, this sync is missing many data team requirements for a complex and secure production data system.
Marketing Identity Resolution in a privacy-first, cookie-less future: How to prepare tracking for analytics Learn how we’ve been able to get 95% identity attribution to devices and modern browsers in a world of cookie consent banners and privacy-first updates.
